LO4 -Pitch presentation

LO1: Business Report: Naughty Dog

Business Report:Naughty Dog

• Section 1: The company is called Naughty Dog. The company was started by Andy Gavin and Jason Rubin. They started the company under the name Jam Software and were independent until they were picked up by Sony computer entertainment and later on changed their name to Naughty Dog. Currently the key staff at Naughty dog are:
• Evan wells - Co-president
• Christophe Ballestra - Co-President
• Neil Druckmenn - Creative Director
• Bruce Straley - Game Director
• They are based in Santa Monica, California, United States

• Section 2:
•  Naughty Dog has developed for:
• Apple II
• Amiga
• Atari ST
• DOS
• Genesis
• 3DO
• Playstation
• PS3
• PS Vita
• Android
• PSP
• PS2
• PS4

Section 3:

• The games that Naughty Dog tends to produce belong in the action adventure genre, such as Uncharted and Jak and Daxter. The only game that they have made that is an exception to this rule is The Last of Us which is more of a survival horror game. They also include Third person cover shooting into their games which has been present in all of their games since Jak and Daxter. Naughty Dog work with Sony to make games. The games that they have made with Sony have been exclusively for Sony's consoles.

Section 4:

• Naughty Dog have only made games for the Playstation so I cannot comment on how they approach multi platform games.

Section 5:

• The regulatory bodies that the company has to adhere to the ESRB. They censor things like blood and gore Sexual content and nudity. A recent case of one of their games being censored is when The Last of Us was censored in parts of Europe due to local regulation boards asking them to censor the violence in the game.

Section 6:

• Naughty dog use their own engine for graphics in their games and update it between titles. And they use the Havok engine for game physics, which would affect things like rag-doll models and how objects in the world fall and react with the player and other objects.

LO1: Evidence of research into a gaming company

Naughty Dog:
Naughty Dog software (Jam Software before it was renamed in 1989) is a games developer which was originally an independent developer until it was acquired by Sony computer entertainment in 2001. The company was founded by Andy Gavin and Jason Rubin in 1984. The two made several successful games including 'Rings of Power' for the sega genesis/mega drive, and 'Way of the Warrior' for the 3DO. The company was later urged to create a character based platform game that could make full use of the 3D capabilities of new systems, so Naughty Dog made 'Crash Bandicoot'. Over the next several years Naughty Dog made the Crash Bandicoot sequels.

Naughty Dog have had partnerships with other developers at times, such as 'Insomniac games' who worked in the same building as Naughty dog when the two were starting out. The two companies have had friendly rivalries with their titles 'Crash Bandicoot' (Naughty Dog) and 'Spyro the Dragon' (Insomniac) which competed against each other on the PlayStation. Then on the Playstation 2 their titles competed again, this time the games were 'Jak and Daxter'(Naughty Dog) and 'Ratchet and Clank' (Insomniac).

An employee of Naughty Dog split off and made a new company called 'Ready at Dawn' with former staff members from Naughty Dog and Blizzard entertainment joining.

Naughty Dog also shared their library of assets with High impact games in order to create 'Jak and Daxter: The Lost Frontier'. High impact is also made up of former Naughty dog staff as well as former Insomniac games staff.

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